BN Grows is a retention program with a proactive approach designed to keep our current businesses here in the community.

A healthy and vibrant local economy depends on the well-being of a community's existing firms. We want to help our businesses thrive in Bloomington-Normal.

Here are some of the reasons why:   

  • Up to 80% of all new jobs are created by existing firms.

  • Businesses that stay competitive are more likely to remain and expand in the community.

  • Retaining business is less costly than attracting new ones.